Customer Profile:

A national title insurance company with operations spanning multiple U.S. states, managing large-scale device fleets across branch offices throughout the U.S.

Solution:

ATI lobbied HP directly to reverse a 2026 price increase, restoring pre-surge device pricing and negotiating the inclusion of a 3-year warranty upgrade at the original price point.

Outcome:

Challenge

In 2026, the national title insurance company encountered an unexpected pricing shift from HP: devices that had previously been procured at $1,500 — without a warranty — were now being quoted at $2,200, still without warranty coverage. For a company refreshing hardware across dozens of branch offices in multiple states, this $700-per-unit increase represented a significant and unbudgeted expense.

With no flexibility built into the IT budget to absorb the surge, the client faced a difficult choice: reduce the number of devices in the refresh cycle, defer planned upgrades, or pull funds from other initiatives. None of these options were acceptable. They needed a procurement partner who could do what their internal team could not: go directly to the source and push back on their behalf.

Solution

ATI engaged HP’s channel and commercial teams directly, presenting the client’s purchase history, device volume, and multi-state footprint as the basis for a pricing exception. Rather than accepting the new market rate as fixed, ATI advocated for the reinstatement of the client’s pre-surge pricing — and went a step further.

Through the negotiation, ATI secured not only the original $1,500 price point but also the inclusion of a 3-year warranty upgrade at no additional cost. The client was now receiving more coverage than they had under their previous procurement arrangement — at the same price they had previously paid. The agreement was formalized and applied to the full scope of the planned device refresh.

Outcome

The client’s IT budget remained intact. Every device in the refresh cycle was procured at $1,500 — the same rate as before the 2026 price surge — and each unit now came with a 3-year warranty that had not previously been part of the package. In effect, ATI delivered the same spend with greater protection and longer asset coverage.

With acquisition costs controlled and warranty coverage improved, the client was able to proceed with their full refresh plan on schedule and redirect surplus budget toward higher-value initiatives, reinforcing ATI’s role as a strategic procurement partner, not just a hardware vendor.

“Supply constraints shouldn’t affect your bottom line. If price goes up, you need an advocate to bring it back down.”
— Faysal Mukhi, CEO